Thanks all for your support. I will soon start a small group around Marketing in the gaming industry, so we can brainstorm a little. It may or may not be use by Eternal Crusade, but the topic should be interesting...
From what I understand is that they are going to gather a marketing team to brainstorm ideas so that they can advertise the game, or how they are going to show it off to the public.
Be pretty cool if they did another show where they dressed the part of the game. Get Space Marine and Chaos Marine costumes.
If there's an advertisement billboard for World Of Warcraft we put up another billboard next to it saying "why kills Orcs? When you kill Orks in SPAAAAAAAAAAAACCCCCEEEEEE!!!!!!"
I don't understand what we're talking about? Are we going to use members for marketing? Sounds risky.
Advertisement is a tricky thing, but i would say the best way to advertise is make trailers, not to many though, but surgical and awesome, go once and go big, send it to news gaming sites and let it spread. Then with interval's send out news, and after a while another trailer showing something new, just do not show everything you got to offer in one go. Once everyone sees what you got to offer i mean everything, the newer trailers will just be as one would say. "Nice." Separating what you got into intervals, for example one trailer to show of the space marine race, then after an interval of a certain time you do the same for ork´s, eldar and chaos. As well as showing of what is the unique difference with them all, with time show of some cool stuff, like the cover systems roll, duck, and especially the prototype if it makes it through with the assault class being able to hold on to cliffs. The planning is what info you want to send out when and at what time, you got to keep a steady flow going so people can keep interested and keep going back to see if anything new is coming in, and it has to be NEW not a new trailer with the same information since a long time ago.
