I agree but have more to say. There's so many F2P games right now and just like you said, players need to get hooked into this game and I think it needs to happen at first sight. Not when you level up, but from the very first playthrough. The tutorials will be vital but so will the PvP combat afterwards. First impressions are everything.

The tutorial should end with a room that's very Orky and so fun to be in that most players will decide to hang around a bit in the tutorial room and practice. A lot of players rush through tutorials and everyone hates to be forced to do it. Gamification, make it so fun that new Orks want to stay longer in the training rooms. Orks are the comedy race of 40k and they will be the PERFECT race to keep players in the training room. Make it goofy with items that the narrator/instructions directly tells the player they will not be available until later when they level up.

For PvP, bE is already making teamwork a solid feature but new ork players should be expected to run like idiots straight into danger. If reviving Orks F2P orks was much more effective than on paid players then the F2P players would get to spend their time in the heat of battle while the veteran players are sent to the spawn room. Just make sure that the F2P players can easily find the battle and stay in it without making them rage quit.

They should also reward the new player with a weapon after he has finished the tutorial. Let him use a variety of weapons throughout the tutorial, and let him choose the keep one of them afterwards (the rest should be for sale in the "whatever the requisition point shop is called").
They could combine this with a tutorial in orkifying (modding?) weapons, by letting him earn a modification for killing 5x enemy players (a bit like a quest), and another modification for completing a Tyranid Hive. Thereafter he should modify the weapon and keep it as reward.
They could make a similar one afterwards where you earn and modify a piece of armor. But then again, there can be to many tutorials, although free stuff is always welcome
This should of course be optional, since no one likes to be forced to do stuff.

Making Orks enjoyable to play and humorous would hook people easily. That's what hooks people to their TT (Hooked me there), to the games they're featured in (Hooked me there), and their fluff (Hooked me there too).

I think the most attractive prospect to ork players will be the PLAYERS THEMSELVES. Let me explain.

Imagine it. You are ontop of a ravine. Space marine raiders and a few large squads of space marines moving out on the vally below. You shot on the top of your lungs "FOR DE WAGH BOYZ!". The cliffs erupt in "WHAAAAAAAAAAAAAAAAAAAAAGGGGGGGGGGHHHHHHHHHH!". Gunfire, screams, explosions. The hills are tinted red for centuries.

In all honesty though, i think giving a roleplay-esk experience to new players will really invite them in. Gives the game a sense of personality. All the space marines and eldar will be speaking normally. Then we're here, arguing about the amount of "teeth" we'll get next battle, and how an empty gun has more brains than you. There will be fighting, i give you that. Inbetween orks.

Taking the best part from f2p/ p2w games (without beeing p2w ofcourse), their knowledge in how to make ppl addicted to the game with freebies/ retention.

http://www.slideshare.net/DavidPChi...-and-case-studies-game-connection-europe-2013
picture 28-33
Daily rewards for logging in, that doesnt punish you if you miss a day, that doesnt reset after 5-7 days (encourage ppl to come back). Could maybe be tied to f2p obtaining rtp? Daily gift roulette. Avoid punishments in all ways. Keep players bussy = stayin players = happy players = paying customers in the end i hope. Reward directly after downtime?

Well you gota think about what boyz will get for constant visiting then. Anyway we have all our REQ limited, so the vehicle spawning will be limited, maybe loadout points then, that is also quite difficult to realise i think.

IMO we need a humorous approach Orkz are fun, so playing them should be fun as well. Maybe we could use a mean ass nob to kick the newbies asses into the tyranid Hive or some caves with gaunts crawing there and boyz should fight their way through the numerous enemies, growing their strength and mutilate that nob after that as well

I think the best way would be to throw them into the fight quickly. A very brief tutorial (perhaps fighting captured tyranids in a squig pen), then shove them into wherever the biggest ork battle is currently happening.

One feature I think would help would be if any players (FTW or otherwise) choosing to play as a basic ork boy class gets to respawn faster than other classes/races. This should help deal with the 'being outnumbered by marines' issue.

If we would translate it to tasks in game insteed, something along the lines with alienware's site "achievments", daily rewards. Our own forums are a bit old school, classical grind.
http://na.alienwarearena.com/rewards
http://forum.eternalcrusade.com/help/trophies

I do like mentor system in video games, because they encourage people to help others. I actually put a post -somewhere- god only knows where, about my idea for a mentoring system.

But to retype it: When playing the game you can click on the ability to become a mentor, which makes it so that new players are auto dropped into your squad and deployed on or near you. You play with them, and after they log off or leaev the squad they get a little pop up asking if they'd like to comment on your mentoring, and they can basically upvote or downvote.