That's an interpretation that fails to address the main point. A release cycle is one thing, it's standard and to be expected. However, timing a release cycle so that only one faction benefits from the new stuff creates a blaringly obvious imbalance in both mechanical strength and an upsurge in people ready to use their new models. Separate release dates to encourage sales is business, setting the release dates so that one benefits while the other waits during a global campaign with narrative implications on the other hand is almost certainly going to have an effect, so unless they've completely ignored/failed to realize the correlation between to new releases and popularity swinging toward the flavor of the month just like you have just now, it seems suspiciously like they have a desired outcome for the early campaign. Also your explanation that it's just business promoting sales is lacking as well. From that perspective what I said sounds like a much more sound plan. Not so much the dual release of Chaos and LSM Codexes, as then the customer has conflicted budgeting and is less likely to buy both, but having them both have been released by the start of the campaign. In the current setup you get a boost in sales for Space Marines, followed by a community engagement event(narrative campaign), presumably with a Chaos Space Marine release during the campaign. This likely means that by popularity, flow of flavor of the month players/power players that there is likely going to be a surge at the beginning of the campaign of Space Marine sales, followed by a presumably mid campaign surge for Chaos. Perhaps they want hype building for sales, but the way I see it is if they actually released it in a way that was fair and balanced(both released pre-campaign), then you could still have the new LSM surge, followed by a CSM surge, then when the campaign begins both sides will have players drawn back into the store who will want to paint and field new models, so after the two surges you get a period of sustained sales as well. Furthermore, them being a business trying to promote sales is an irrelevant point to what I was saying about how the release schedule has a high potential of effecting the outcome of the Fate of Konor campaign, which since it's supposed to effect the actual lore I'd have liked it to have been balanced.