Warhammer Online had a great customisation system which could easily be nicked. Even if you can't dye your armour, being able to stick all kinds of trophies on your character and perhaps having titles will make you stand out from the crowd.
By the way, there is another thread about Character Customization here: http://forum.eternalcrusade.com/threads/character-customization.786/ There might be others elsewhere, hehehe, it is kind of hard to keep track of all the threads
